Pasta Factory
ABOUT THE PROJECT
We rebuilt the brand to lead, not follow. That meant real personality, bold design, and a voice that matched the energy of the athletes it served. The goal was to turn ARK into a serious name in sports — one with presence, attitude, and longevity.
We had to reposition ARK without losing its visual foundation. We kept what worked — clean design, aspirational imagery — but added tension, clarity, and real competitive weight. From typography to tone of voice, every decision pushed ARK closer to something iconic.
We delivered a full brand refresh including strategy, identity, voice, and rollout across packaging, digital, and social. The rebrand helped ARK drive higher retention, stronger community engagement, and opened the door for key retail partnerships. Not just better — category-leading.
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