ABOUT THE PROJECT
We came in to rebuild their brand from the ground up. New name, new voice, new look — everything built to make people feel something, not just recognize a logo. The goal was to create a brand that had edge, presence, and long-term flexibility across all platforms.
We started by killing everything that felt vague. Generic names, placeholder taglines, safe color palettes. The focus became clarity and personality. We created a brand system that could flex across product, social, sales, and hiring — without losing its voice in the process.
The final delivery included full naming, brand strategy, visual identity, messaging, type system, and guidelines. Their new website now acts as both a sales tool and brand moment. Internally, the identity helped align the team around a clear story. Externally, it finally gave Everly the presence they were missinng.
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